Recently a group of students from Lope de Vega college who are studying business studies took part in a Group discussion with a successful local businessman Juan Jose Perez Parker who in fact did himself attend and study at Lope de Vega school a few years ago. Juan Jose is now the successful Commercial Director for Autocares Grupo Benidorm a local coach company and the Director for Beniconnect Travel Agency. Juan Jose Perez Parker spoke about his business on a day to day basis, explaining how difficult things were at times with obstacles along the way from the onset however, with parents who already had past experience within the tourist industry and with the families sacrifice, dedication, illusion and hard work , they proved that anything is possible.
The business flourished and grew , Juan Jose also developed and widened his relationships within the town, local authorities, generally realised the importance of good public relations but most of all service which is the nuclear of the business when serving the public.
In this way the business grew from what it was 10 years ago to what it is today and continues to develop new ideas, incentives, innovations and by using technology available which are the keys to its success as well as being brave, taking a gamble at times, keeping feet firmly on the ground surrounded by a team of happy dedicated staff are also remedies to success.
To conclude the students asked questions and generally formulated ideas and debated ideas and conclusions about “running a business “ and it was a very productive and enjoyable meeting.